The design of ZigZag Mommy is mainly intended for two audiences.
The first would be middle class, pregnant women in their late 20s and 30s. Meet our sample client, Sophia!
The second target audience would be retail companies. While it is ultimately women like Sophia who would be buying the product, these retail companies would serve as a distributing platform from us to the customer. Since environmental-friendly products are now growing very popular, our sustainable material would appeal to many larger retailers.
- Sophia is a responsible, independent modern female who values sustainability and loves to support local businesses.
- Planning to conceive a child with her husband in the foreseeable future after establishing a stable income
- Has a passion for helping the environment
- Wants to make sure even products for her baby are environmentally friendly
- Often shops on the Internet and checks her social media every two seconds
- Has a limited budget for baby supplies
- Avoids fast fashion brands and willing to pay more for the environment and comfort
The second target audience would be retail companies. While it is ultimately women like Sophia who would be buying the product, these retail companies would serve as a distributing platform from us to the customer. Since environmental-friendly products are now growing very popular, our sustainable material would appeal to many larger retailers.